Prioritization is king, everything else is clutter
Clarity amid chaos - providing structured solutions
Creativity anchored in strategy
Backwards plan the impact
Transparent and empathetic communication
Mentorship and growth mindset
Calm under pressure
Allows to remember that I can learn from others
Active listener who makes space for others'
Blend data with intiution
Translate insights into stories that resonate with the target audience.
When it comes to creative, never ask, "What do you think?" Always ask, "what do you think <the target audience> will think?"
Always think how creative can be reused across different channels
Bridge-builder across regions, functions, and perspectives
Translator between creative and business goals and needs across various lines of business
Connector of silos
Builder of frameworks
Advocate for bold, big ideas
Champion of culture and context in storytelling.
Data-informed
Prioritize impact over perfection
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